The Romanian language is descended from Latin, the old language of Ancient Rome. In Latin, Varius means "varieties". Senator Wine chose this name to define the range consisting from international varieties.
This old concept, and still modern, but combined with the local terroir, told us where to go with the graphical design. The pictures from the labels of Varius are over 2500 years old, but are made in a modern, minimalist style, that could see them in any modern art gallery.
It is actually the esence of the Varius range: wine coming from pure international varieties, produced with modern technologies, but still keeping intact the local touch of a country with a millenial vine-growing tradition.